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BusinessRiverside Home Services
What you doHome services — HVAC, plumbing, general repair
LocationMorris County, NJ
Team size4 employees + owner
In business11 years
Average ticket$420
Busy seasonMarch – June, October – November
Slow seasonJuly – September
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Active customers214
Return frequencyEvery 8–10 months
Lapsed (120+ days)67 customers inactive 120+ days
Who they areHomeowners, 40–65, within 25 miles. Many have been customers 3+ years.
Top services
HVAC tune-upWater heater replacementEmergency plumbing
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